Arran Street East is artisanal lifestyle brand, designing and making simple and beautiful ceramic tableware. Although based in Dublin, Ireland, their products have been shown at London Design Festival, Paris Fashion Week and NYNOW, and have been featured in Elle Decoration, Vogue Living, The New York Times, Forbes, Image Interiors, The Irish Times, and many more.
The objective with this project is to help Arran Street East sell more of their product online. Simple. They were already selling successfully in-store but not so much through their online store and they were aware that in terms of scaling their business this is where the most opportunity existed. They also wanted to explore new markets that are not easily reached through other marketing mediums. Lastly, Arran Street East is a luxury brand, to uphold this heir of exclusivity the client wanted to avoid using any price promotions.
Client
Arran Street East
Objective
Sell more product
What We Did
Instagram & Facebook Ads
The Results
“We’ve worked with Bearhouse for the past year to manage the digital ads and strategy for Hen’s Teeth. They’re super talented at what they do and make the process straightforward and jargon-free. We’re delighted with the results so far, and look forward to growing the relationship over the coming year.”
10X Return on Ad Spend all while achieving consistent, steady growth both domestically and abroad.
Successful deployment of Online Advertising campaigns has enabled Arran Street East to achieve a God-like omnipresence online that is just not possible organically. They have established themselves as an online powerhouse domestically and have also branched into new markets; the United States, United Kingdom, Australia to name a few. Online sales have increased dramatically, and ASE have recently hired a new potter to ensure inventory doesn’t run dry.
Although our primary focus here is to sell more product, it is also fundamental that the brand is protected. With Arran Street East (as with any company that we have worked with) we took the time to understand their brand, their audience and their product to create high quality ads that not only maintained the brand, but elevated it. The sentiment from our advertising campaigns with Arran Street East has been overwhelmingly positive. Also important to note that as this is a luxury brand we do not make use of sales/price promotions of any sort.
10
Return On Ad Spend
300
People Reached
239
Raving reviews written since the launch
Ready To Grow Online?
Online Advertising is key to selling online and scaling your business, but it’s not suitable for everyone. We know who this will work for, and we also know who will burn through their marketing dollars with zero to show for it. Answer these simple questions below and we will let you know if this is the right time for you.
