Kino MacGregor, sought after as an expert in yoga worldwide, is an international yoga teacher, inspirational speaker, author of four books, producer of six Ashtanga Yoga DVDs and co-founder of Miami Life Center. She is also the founder of Omstars – the world’s first yoga TV network. Kino has over 1 million followers on Instagram and over 500,000 subscribers on YouTube and Facebook.
Bearhouse assists Kino in promoting her online courses, events and even her books some of which have gone on to become best sellers on Amazon. For the purposes of this overview we will focus primarily on our first one of these projects. The objective for this project was to help Kino promote her online course, a 5 Day Immersive Ashtanga Yoga experience and drive as many sign ups as possible.
Client
Kino MacGregor (KinoYoga)
Objective
Promote Online Course
What We Did
Instagram, Facebook, Google Ads
The Results
“My team and I couldn’t be happier with the results and effectiveness of their approach. Working with a team that covers end to end campaign strategy made everything incredibly cohesive, smooth and improved results on every level. The team at Bearhouse took the time to truly understand our audience, our brand and each journey our customers experience before becoming a member. Through each word, image and campaign, they captured the authentic essence and voice of our brand in a way that delivered our mission of sharing the traditional practices of yoga with people around the world.”
5.5X Return on Ad Spend, attendance for the course reached capacity and our sign ups KPI was exceeded by 80%.
Before the project commenced, in depth research in to the client, the environment, and competitors was performed. Based on this, a strategy was devised that aligned with the client’s objectives. This involved the design, execution and optimization of a conversion funnel to filter the client’s target market right through the purchasing process. Platforms utilised were Instagram, Facebook and Google.
The campaign ran for just 12 days and generated 80% more sign ups than projected, enabling us to scale beyond the forecasted Ad Spend by 250%. In total, $5,000 was invested in Ad Spend, generating a 5.5X Return on Ad Spend.
12
Campaign Length (Days)
5
Ad Spend
5.5
Return On Ad Spend
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